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Customise Ads Manager columns

Are you new to Meta Advertising? After setting up attribution with FalconMetrics, it is important to have a good column-setup in Ads Manager so you can efficiently track key metrics and improve the campaign management and execute your ad strategy. This guide offers a step-by-step approach to customizing columns in Meta Ads Manager.

Configure the dashboard​

  1. Navigate to: Meta Ads Manager
  2. Click on columns
  3. Click on customise columns

Customise columns

  1. Click the "search columns" field and search for columns that are missing in the standard column configuration. The columns that we recommend are:
    • Delivery
    • Bid strategy
    • Budget
    • Amount spent
    • Impressions
    • Reach
    • Outbound clicks
    • App installs
    • Registrations completed
    • Add to Cart (if relevant to your app)
    • Checkouts Initiated (if relevant to your app)
    • Purchases (if relevant to your app)
    • Purchase ROAS Return On Ad Spent (if relevant to your app)
    • Results (based on the goal of the campaign)
    • CPM Cost per 1000 impressions
    • CTR Click Through Rate
    • Cost per outbound click
    • Cost per result (based on what the goal of the campaign is)
    • Cost per app install

Selected columns

  1. In case of Purchase ROAS (Return on ad spend); select 'Total'

Purchase ROAS

  1. In case of Purchases, select 'Total' and deselect on the right side the 4 options to keep the columns overview clean. This is also the case for:
    • App installs
    • Registrations Completed
    • Adds to cart
    • Checkouts Initiated
    • Purchase ROAS

Purchase config

  1. Click "Save"

  2. After you're done selecting the columns, align them in the flow that makes the most sense for your app.

Questions?

Feel free to reach out to [email protected]